Partnership with Greene King Pub Partners
Brulines Group plc (AIM:BRU), the market leading provider of real time monitoring systems and data management services for the UK leisure sector, is pleased to announce that it has secured a partnership with Greene King Pub Partners (“Greene King”) to supply the national tenanted pub operator with Brulines’ leading i-draught beer quality and dispense monitoring system.
The partnership with Greene King marks Brulines’ first major order for the i-draught system with the pub operator rolling out i-draught as their primary system in its estate, which numbers 1,400 pubs throughout the UK. Initially, 100 i-draught systems will be installed by the end of 2009, before a more extensive installation programme commences in Q1 2010.
The i-draught system offers pub licensees a vital tool to monitor the quality and yield of beer served. This provides valuable intelligence about their business helping them to improve beer quality and manage wastage and costs on all draught products.
James Dickson, Chief Executive of Brulines said: “It is a great endorsement of the i-draught system that an organisation of the scale and professionalism of Greene King has selected our product to be integrated across their pub estate. The roll out will enable us to work in partnership to tailor the system and ensure the data delivers exactly the information that Greene King and their licensees need to run even more efficiently and deliver enhanced quality.”
Back to news articles